12 - Work in progress

Well it has been a busy couple of weeks.

I've completed a new talent package for a sweet cake company ("cakes" made of sweets rather than an overly sweet cake) and I am feeling a lot of love for it. For a while I've wanted to do a project like this one, something a little bit girly but still with an edge to it. I like the strength of the type but the randomness of the polka dots. I like the colour pops on the page. Theres not actually much I don't like about it to be honest and I rarely say that about my own work (a designer is always their biggest critic).

Yours Sweetly new talent package

I'd like to work more on projects like this. Working with emerging talent to recognise their product or service and put a face and an ethos on it. I find that a business tends to function a lot better when they themselves know who they are and what they do. Having a positioning and an image helps them to carve a path in to their chosen field and feel confident about the whole thing. I get a lot from helping people in that way because in a 1-5 person company, business is always personal. I like designing for people when it matters to them which is why I guess I'm drawn like a moth to wedding stationery and birth announcements in particular.

I've also been putting the finishing touches to Christmas card designs and printing them up, a sneaky peek of which you can see below.

Photography studio in progress...

As you can see my photography studio is not much (a self painted chalk board on a work bench in front of a large window and a set of steps for me to get above the shot), but it will do for now...

Christmas cards are available over at the shop (here) and I'll be adding more throughout the week (and a post showing them off soon). Theres currently 10% off for existing and previous clients and because I'm so excited about the new range I'll pass that code on to you too (HELLOAGAIN10) -it runs out at the end of November so head on over soon. 

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11 - Busy

Today has been a busy day in the studio. Lots and lots of ordering in prep for printing Christmas cards. I try not to get involved in Christmas too early as I find by the time December hits I've already had enough of it. On the flip side I don't want to release a range long after everyone has already got their cards.

I'm pretty excited. After toying with the idea of foil blocking, I've decided to strip it back to the brand's core values. Objects that have soul and process that you'll want to keep. I will be hand stamping and finishing a large part of the range, they might not be perfect but you can bet that a lot of effort went in to making them look as good as. The designs have been sent off for the stamps to be made, metallic ink ordered and 100% post consumer waste/recycled paper stock purchased - can you believe that one of the card stocks is called Hairy Manilla?! Brilliant.

I'll also be doing an A3 hand-me-down print that I'll be sharing in a few weeks time. Stay tuned...

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10 - Woo hoo!

I've hit the giddy heights of 50 followers today on Pinterest (click here to take a look)!

I'm quite in love with Pinterest and almost wish they'd release a work stream version where I can set pins to time out when a project has ended or set private pins that you can share with certain groups (making it easier to share work ideas with clients and specific groups or just keep some inspirations for an up and coming line top secret). I love it though, just the way it is.

Twitter doesn't spark with me like Pinterest, I just don't think we're compatible (sorry, its not you Twitter, its me, please don't hate me...). Perhaps that is what comes of being a very visual person? I like to show people what inspires me as well as what I can do and Pinterest is the perfect platform for that. I also just love not having word docs full of cut and paste images that get lost in the depths of my not so good filing system.

Thank you Pinterest, for making life a little bit easier.

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9 - Love at first sight...

I've been feeling a bit grim and grumpy of late for one reason and another. I just found something that rocked my world and I'm in love with...

I want all of them... IMMEDIATELY!

Maps, 1950's Mad Men style illustrations (which have been on my mind a lot lately as I'm trying to include this style in my work), a whole bunch of amazing locations, has someone been sneaking at my Christmas list? Herb Lester Associates (they even have a cool name). Also exciting... new releases by subscription! I am having visions of lots of these framed and on the wall (something really different for the children's rooms too maybe) or hopping on and off planes with a bunch of them spilling out of a trusty satchel (read Zatchel here, they are by far the nicest looking I have found so far and were on my wish list for my thirtieth and sadly still on my wish list - 13" chestnut, classic, with handle and slider if anyone is feeling generous).

Oh Zatchel, I want to grow old with you...
(Image from zatchels.com)

A girl can dream right?

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8 - What is it worth?

I am today once again faced with the eternal dilemma of pricing a design job.

Do you price to what you and your time and expertise are worth and hope that your potential client gets that you'll more than likely be thinking of them night and day until the job is done? More likely you price to what you think will get you the job and massively undersell yourself and your time and knowledge, not to forget creativity which runs through your veins and occupies your every thought one way or another.

I read something very pertinent (here) by a "Jonathon" on July 8th 2010 (I realise its a little dated but the thread is oh so relevant)...

Designers are useless when it comes to money. Myself included. That’s why we have business and production managers who handle that side of the business to make sure we make money!

We need to stop undervaluing our profession. I’ve always admired how well plumbers and electricians value their skills. Why can’t designers do the same?

The part about plumbers and electricians resonates clearly. In our case both of those guys live down the street from us. They are great guys that help us out when the boiler has packed up because its got dust in after a weekend away, or when A. drilled straight through the middle of a cable in the wall last Christmas. Both also have no trouble asking what they are rightfully worth when it comes to a routine job. As a creative I feel nervous asking for what I think a job is worth. Partly because I worry the potential client will go elsewhere (a little of something is better than all of nothing right?) and partly because at least 50% of my job and the process is done in my head, while I'm cooking the babies dinners or drifting off to sleep, in the shower or doing the school run. Because thinking time isn't tangible until it manifests as a logo or brand or piece of packaging or stationery.

I have to say the business part is not my favourite and I look forward to the day when I earn enough to hire an account manager to do the nasty. I like creating, I love making people happy, I get a kick out of creating something that will last. If only I could make like Shen* and paint everything I needed so I didn't have to charge for my services...

*The Magic Paintbrush by Julia Donaldson, my Son's favourite book a year or so ago.

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