55.1 - Photo-shoot with Lucy Little

Friday, July 11, 2014

Bonbon Choclate Boutique Window
Bonbon Choclate Boutique Tables
Alfies Studio Departures Card
Alfies Studio Coastal Card Set
Alfies Studio Coastal Card Set
Cafe Working
Tea

So these past few months I haven't written much as you will have noticed. Client work and projects have taken priority over blogging (as well as enjoying the sunshine whilst it lasts!). I have lots of lovely work to share with you, but these images just hit my desk yesterday and I'm so far beyond excited about them that I cleared my morning to gather them together to share with you.

Since seeing the beautiful work of Choate House via the talented ladies at Braid at the end of last year, I've been on the hunt for someone a little more local who could bring my brand and products to life. Back in February / March time I had the fortune to stumble across the work of a very talented lady who goes by the name of Lucy Little. If you hop on over to her blog (here) you'll see more of the beautiful imagery that she creates for people (and probably end up with wedding envy, some of the days that she gets to shoot are truly amazing). Her work lies somewhere between portrait, fashion and documentary photography and blends all of these elements to create a narrative, sharing your story.

Great photography can make the world of difference to a brand.

I'm so so pleased with the images that Lucy produced from our shoot in Manchester and looking forward to the start of a new phase for Alfies Studio.

More images to follow soon.

54 - Sunday Suppers

Friday, March 28, 2014

Olive Tree and table setting
organiclly arranged floral table centre piece
gathering
Enamelware beautifully presented fish supper
Flowers in jars and enamelware cups for a casual afternoon tea

I haven't been the best at "blogging" and whilst I'm not particularly interested in the title I would like to take the time to share my finds more often. Mostly because I believe in giving recognition to indie businesses and helping individuals grow their dreams. Still, don't expect a regular editorial calendar out of me, one step at a time...

Sunday Suppers is a communal cooking centre in Williamsburg, Brooklyn - running cooking classes that are followed by a seated dinner, they work with local artisans and crafters to create monthly events.

They say their site is "an inspiration space documenting food, travel and life". I think it is a site to be inspired by, a visual guideline on making food, on gatherings and beauty through simplicity. I look and I see a visual "how to" on creating a narrative with soul.

Take a look here.

Photos are styled and photographed by Karen Mordechai of Sunday Suppers – Design by Simple Song

53 - Grand Budapest Hotel

Saturday, March 22, 2014

Grand Budapest Hotel Poster
Grand Budapest Hotel Design
Grand Budapest Hotel - Mendl's box and book
Grand Budapest Hotel Design - Agatha's passport
Grand Budapest Hotel Design - Parcel, Boy With Apple and newspaper

We managed to see "The Grand Budapest Hotel" last weekend (thanks to the in-laws for babysitting).
I can't help but feel pulled around by my emotional split on this film. On one hand there is the fondant icing facade (literally in the case of the hotel, just look at those colours...) but delve deeper and there is a historically relevant and really quite sad story.

The story is an obvious fabrication (being that Zubrowka isn't even a real place) but the occupation of the hotel by the military and some of the sub-plots were certainly quite truth bearing. I could honestly sit and watch it as a silent movie anyway and not worry about plot. The level of detail creates a visual feast and as a designer I am in awe of the job that Annie Atkins did as lead graphic designer. I feel a Mendl's inspired wedding invite suite on the horizon, the sugary sweetness of it all is too tempting not to.

You can see Annie Atkins work above, visit her site http://annieatkins.com/ to see more of her work

Images via: creativereview.com | fastcodedesign.com | annieatkins.com/

52 - Father Rabbit

Friday, February 21, 2014



I've been meaning to post for a while about Alfies Studio latest stockist. I was beyond excited when Claudia (Father Rabbit's leading lady) first contacted me about stocking my cards as her entire store is so beautifully curated and really, just radiant. Father Rabbit are based in New Zealand and carry an exquisitely collected selection of homewares and luxury goods.

In their own words..."Father Rabbit doesn’t subscribe to some deeply intellectual philosophy, just an appreciation of simplicity. That things should be done right, or not at all." For more about Father Rabbit click here.

I'm also busy working on some new cards for Father Rabbit as well as something else in the pipeline in conjunction with Claudia. More on that to be announced soon.

51 - A Change of Heart

Wednesday, February 19, 2014







It's been a long while. I've been working like a dog on new collections and have had my head in all sorts of projects (it feels very strange to be drawing seagulls and beachy things with a 45mph wind raging at the windows - even tho that is probably an average British summer day!). I'll be posting more on the new items in the near future along with news of a new stockist.

Today I wanted to write a post about love, thats also about a change of heart, and about saying "yes".

This weekend was our 8th wedding anniversary. I hate the phrase about marrying your best friend because I'm really not that in to public displays of affection / gushing like that, but thats what happened. We were friends since we met on a working holiday in 1999 (building steps in the woods and knocking down and re-building old walls for the National Trust - photo here) and saw each other through some relationship break ups and melt downs over time as well as making lots of memories ourselves. Our relationship grew steadily and quietly, stealthily creeping in and establishing itself over time and distance.

We had a quote read at our wedding from Captain Corelli's Mandolin (we got engaged in a ruined church in the area it was set in Greece)
“Love is a temporary madness. It erupts like an earthquake and then subsides. And when it subsides you have to make a decision. You have to work out whether your roots have become so entwined together that it is inconceivable that you should ever part. Because this is what love is. Love is not breathlessness, it is not excitement, it is not the promulgation of promises of eternal passion. That is just being "in love" which any of us can convince ourselves we are. Love itself is what is left over when being in love has burned away, and this is both an art and a fortunate accident. Your mother and I had it, we had roots that grew towards each other underground, and when all the pretty blossom had fallen from our branches we found that we were one tree and not two.”
I feel that with every year this quote becomes more apt and when we chose it for the quirky link to our engagement I couldn't see the truth or meaning in it that I can now.

Monumental changes are often not a lightening bolt but a gentle shift over time. They aren't always directly our choices either. Change driven by the one who had a change of heart, the one who realised their heart was never really in it in the first place (as well as the dates and crushes that never turned in to anything at all) that made way for the life and love I have now.

Theres no real moral or leading question to get you involved. Just a gentle reminder that change can happen in the most unlikely of places and times. That a change of heart, can be a good thing. Really, to look after opportunities. I'd be in a very different place if I hadn't said yes in the early days. "Do you want to stay in contact?" - "Do you want to visit me at Uni?" - "Do you want to come and visit my friends this weekend?" - "Do you want to go out on Saturday?" (which unwittingly turned out to be - "Can I change your life on Saturday") - "Do you want to come and stay with me for a couple of days?" ...you get the idea. Sometimes, even if you aren't completely sure where it'll lead (and be it business or life), just say yes.

You can access the play list from our wedding day on Spotify here - music was and is a huge part of "us" and it seemed fitting to have a soundtrack to the day that echo'd our time and lives together (we shared it with our guests on a wedding favour). Track listing to follow.

Latest Instagram Posts

© ALFIE'S STUDIO . Design by FCD.